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Our beginnings

We couldn’t find what we wanted and needed to help our kids learn languages, so we made it ourselves.
— Michelle Glorieux, CEO & Founder

TA-DA! was created to inspire children to explore the magic of language, by creating materials that support them on a language journey from the day they are born - no matter which language(s) are spoken at home.

Our CEO and Founder taught languages around the globe and then became the mom of a trilingual child. No matter where she hung her hat, the families of her beloved students (and, ultimately, her own) could not find appropriate resources to teach young children new languages. So she got creative.

She joined forces with talented artists, engineers, linguists and a four-time Grammy award-winning music producer and sound engineer (and more) and began developing the materials she desired. The result is a labor of love.

Our first products are beautifully bound, interactive books which are nothing short of magic. Simply touch the images on the paper with your finger and TA-DA!, like magic, they come to life with real, native speakers from around the globe. There are no CDs, no plugs, no computers or downloads required. We like to think of them as an iPad® without the screen. 

Pretty cool, right? Well, being parents ourselves and sharing a team with that Grammy-winning, musical genius (who just so happens to be a new daddy to a multilingual princess), we took things up a notch. We added a splash of real ambient sound effects and, in the ‘Language Adventures’ Series for preschoolers, original, toe-tapping tunes that will have the entire family singing in the shower. (For real.)

The result? Top-notch, long-overdue materials that are both developmental and entertaining.

Have fun learning language!